We Tried Everything From Glow Recipe—Here’s What’s Worth the Money (2024)

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Road Test

We put the famed K-beauty inspired brand to the test.

By Bella Cacciatore

We Tried Everything From Glow Recipe—Here’s What’s Worth the Money (4)

    Courtesy of brand

    Once a hard-to-find novelty, Korean beauty (or K-beauty) is now just as accessible as drugstore staples. You can thank Glow Recipe for that. While it’s currently best known for its adorable fruit-shaped skin-care products and clean ethos, the brand got its footing by creating a marketplace for Americans to shop the best products Korea had to offer. Now the company focuses solely on its own skin-care range, which takes the glow-forward philosophy of Korean skin-care routines and distills it into a smaller number of steps that are simple to follow and fun to use.

    To say Glow Recipe has been a smash hit would be an understatement. It’s beloved by bloggers and editors, and one of its signature Watermelon Glow Sleeping Masks is sold every three minutes. In addition to having some of the best-smelling products out there, the brand also uses no parabens, SLS, SLES, phthalates, or mineral oil, among others. Add on the Instagram-bait packaging and the fact that no product tops $50, and it’s no wonder Glow Recipe is one of the brands we’re asked about the most.

    We had Glamour editors—ranging from obsessed fans to brand newbies—put the entire line to the test. Scroll on for our honest reviews of the best Glow Recipe products.

    All products featured on Glamour are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

    • We Tried Everything From Glow Recipe—Here’s What’s Worth the Money (5)

      1/12

      Glow Recipe Watermelon + AHA Glow Sleeping Mask

      I’m not usually a huge fan of sweet-smelling beauty products, but it’s truly impossible not to love the scent of Glow Recipe’s watermelon line. (It smells like a watermelon Jolly Rancher!) And if there’s only one product you have to try, it’s this subtly plumping, gently exfoliating overnight mask—which racked up a 5,000-person wait list at Sephora after it first launched (and a Glamour Beauty Award in our Readers’ Choice category). That’s how strong the word of mouth is on this gem. The words sleeping mask might make you think of a thick night cream, but the consistency is more like a gel that instantly sinks into your skin. I put it on before bed, let its combo of amino-acid-rich watermelon extract, hyaluronic acid, and gentle AHAs go to work, and wake up with noticeably dewier-looking skin. —Lindsay Schallon, contributor

    • We Tried Everything From Glow Recipe—Here’s What’s Worth the Money (6)

      2/12

      Glow Recipe Avocado Ceramide Redness Relief Serum

      My skin had a total meltdown over the summer, with breakouts all over my jawline, dryness on my cheeks, and general lack of cooperation that, frankly, beautifully reflected the mood of the 2021. Applying this ceramide-packed formula was like pressing Control-Alt-Delete on my skin (sorry, Mac devotees), nurturing my skin barrier, giving flakes the boot, and calming the inflammation that stemmed from the maskne. It also has antioxidant-rich avocado to keep the free radicals at bay. —Deanna Pai, acting commerce editor

    • We Tried Everything From Glow Recipe—Here’s What’s Worth the Money (7)

      3/12

      Glow Recipe Guava Vitamin C Dark Spot Treatment Serum

      Dark-spot treatments tend to be too harsh for my sensitive skin, but I’m happy to report this formula is anything but. It’s packed with five (!!) types of vitamin C—in both water- and oil-soluble form to minimize irritation—that work together to brighten and even out texture from hyperpigmentation or acne scars, and deliver a dewy glow overnight no matter what skin type you have. I use this once or twice a week at night before applying my moisturizer, and wake up with a face that looks noticeably refreshed. —Talia Abbas, associate commerce editor

    • We Tried Everything From Glow Recipe—Here’s What’s Worth the Money (8)

      4/12

      Glow Recipe Watermelon Lip Pop

      I love a good lipstick but also suffer from chronically dry lips, so wearing it becomes a whole thing. This all-in-one from Glow Recipe combines lip scrub, lip balm, and tint to make it a little easier. The scrub gently exfoliates flakes before dissolving away, and the balm it leaves behind keeps my lips coated in moisture all day. My favorite part (besides the watermelon scent) is the poppy-pink tint for that perfect Popsicle flush. —Bella Cacciatore, beauty writer

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    • We Tried Everything From Glow Recipe—Here’s What’s Worth the Money (9)

      5/12

      Glow Recipe Banana Soufflé Moisture Cream

      If you love bakery-style banana pudding as much as I do, you will be overjoyed when you unscrew the lid of this cream and smell dessert. Even though it looks dense, it’s more bouncy gel-cream than buttery lotion, which means it spreads into the thinnest of layers despite being packed with anti-inflammatory ingredients like centella asiatica and turmeric. Miraculously, it achieves the same level of hydration that usually takes me several serums to accomplish, taking my dehydrated skin from parched to plump and keeping it that way. Truly, this is how the universe intended bananas to be used. —Sarah Wu, contributor

    • We Tried Everything From Glow Recipe—Here’s What’s Worth the Money (10)

      6/12

      Glow Recipe Plum Plump Hyaluronic Acid Serum

      At this point in my career, I’ve gamely volunteered to try every single product Glow Recipe has to offer. This time around I was most curious to see how Plum Plump would differ from other hydrating serums in the brand’s lineup, such as Watermelon Pink Juice or Pineapple Glow. When I received the lilac glass bottle, I added a small pump to my morning routine, right after patting on toner. The faint scent—best described as an idealized, icy version of fresh plums—dissipated almost immediately, and the lightweight gel sank in just as quickly. The most noticeable difference from previous Glow Recipe serums I’ve tried was the dramatic plumping, smoothing effect—especially on the dry sections of skin around my nose and cheeks. A combination of irritation and overly drying acne treatments has left the lower half of my complexion in less than ideal condition, but a few days (and nights) of Plum Plump later, and you wouldn’t even know it. It erased every flaky patch in sight, didn’t clog my pores, and gently put me back on the path to the coveted chok-chok skin I thought was beyond my reach. —S.W.

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    • We Tried Everything From Glow Recipe—Here’s What’s Worth the Money (11)

      7/12

      Glow Recipe Watermelon Pink Juice Oil-Free Moisturizer

      It was the scent that got me in the door—light and cool, like a summer day with no plans—but the moisturizer itself that made me a true fan. It’s so gentle on my dry and irritable skin, which is harder to find than you’d think. I especially love that it actually makes my skin feel hydrated all day without the need to slather on a thick or sticky cream. —Anna Moeslein, deputy editor

    • We Tried Everything From Glow Recipe—Here’s What’s Worth the Money (12)

      8/12

      Glow Recipe Pineapple Glow Serum

      Vitamin C serums are notoriously hard to formulate since the ingredient is difficult to stabilize, but this serum has three different forms to maximize its stability and potency. It also has AHAs to gently exfoliate and is paired with hydrating and soothing ingredients so it’s not too drying. After a few weeks of regular use, I noticed a brighter complexion, reduced hyperpigmentation, and pores that appear smaller. It’s gentle enough that it hasn't triggered my rosacea or caused any dry patches to crop up. Plus, the sunny golden hue and irresistible scent are half the reason I willingly get out of bed on weekdays. —S.W.

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    • We Tried Everything From Glow Recipe—Here’s What’s Worth the Money (13)

      9/12

      Glow Recipe Watermelon Glow PHA+BHA Pore-Tight Toner

      This all-in-one hydrating, exfoliating, and pore-tightening toner from Glow Recipe has truly outdone itself. With a bouncy texture (thanks to the watermelon and cactus extracts), it preps your skin for the steps to come in your skin-care regimen and smells absolutely incredible. Ever since applying this toner both day and night, my skin is soft to the touch and more radiant than ever before. Plus, the bottle looks so pretty on my top shelf. —Tara Gonzalez, contributor

    • We Tried Everything From Glow Recipe—Here’s What’s Worth the Money (14)

      10/12

      Glow Recipe Avocado Melt Retinol Eye Sleeping Mask

      If the word retinol sends you running, don’t be scared of this eye cream. The brand used encapsulated retinol here for gentler, slow-release results that minimize the risk of irritation and sensitivity. The idea is that you get the benefits of retinol (speeding up cellular turnover, smoothing your skin’s surface, and spiking collagen production) without the stronger side effects (drying, flaking, and peeling—my unholy trinity). Along with retinol, avocado provides a brilliant dose of inspiration for the packaging (it’s admittedly really cute and 95% of the reason I decided to try this in the first place), while also adding antioxidants and a soothing, anti-inflammatory effect. Additionally, there is hyaluronic acid (in two forms) and squalane, which are two of my favorite ways to receive potent hydration. What you get in the end is a formula that balances smoothing and brightening effects with plenty of moisture, so there’s no risk of dryness or irritation, even with daily use. —S.W.

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    • We Tried Everything From Glow Recipe—Here’s What’s Worth the Money (15)

      11/12

      Glow Recipe Blueberry Bounce Gentle Cleanser

      My skin-care routine is something I look forward to as soon as I wake up and the second I get done with work. The first step is a great cleanser, and I love this blueberry one. The texture is on the thicker side for a gel, which is ideal for removing makeup from the day, especially stubborn mascara. I also love that it doubles as a clarifying mask when you leave it on for about five minutes. A perfect two-in-one for bouncy-smooth, hydrated skin. —T.G.

    • We Tried Everything From Glow Recipe—Here’s What’s Worth the Money (16)

      12/12

      Glow Recipe Watermelon Glow Ultra-Fine Mist

      I’m not a big fan of face mists—frankly, I don’t see the point—but the smell of this watermelon spray is truly a delight. It’s light and refreshing, and the formula doesn’t feel sticky or tacky on your face. I'm not sure exactly how hydrating this mist is, but it’s perfect to throw in my bag for those times when the sun gets a little too warm. —A.M.

    Topicsroad testskin careglowy skink beautyshopping

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    We Tried Everything From Glow Recipe—Here’s What’s Worth the Money (2024)

    FAQs

    What happened to the Glow Recipe after Shark Tank? ›

    Eventually, the Glow Recipe founders struck a deal for $425,000 and 25% equity with Robert Herjavec, though we now know that the deal never came to fruition. However, this didn't stop the company, as it nearly doubled its sales the next year and now has become a familiar brand in the skincare space.

    Is Glow Recipe actually good for your skin? ›

    Their Night Treatment is wonderful and leaves skin quite soft. Just be sure to wear sunscreen religiously while suing this as it makes your skin more sensitive to sunlight and more prone to sun damage without that extra sun protection. The Glow Pop lip balm is soooo good.

    Do dermatologists recommend glow recipes? ›

    A favorite among dermatologists and Korean beauty product lovers, Glow Recipe is top-tier. Dr. Garshick says that the brand offers science-backed ingredients while also allowing for a lovely sensorial skincare experience (plus the colors and packaging make your routine even more enjoyable).

    How much is a Glow Recipe worth? ›

    How two L'Oréal alums built TikTok-famous Glow Recipe into a $300 million skincare brand. Sarah Lee and Christine Chang, cofounders of Glow Recipe.

    What is the most successful product on Shark Tank that was turned down? ›

    One of the most notorious (and successful) Shark Tank rejects started as a video doorbell name Doorbot. After a famously tepid reaction from the sharks, Amazon later bought the company for a deal worth nearly $1 billion.

    What is most successful product sold from Shark Tank? ›

    What are the most successful 'Shark Tank' products?
    1. Bombas. Bombas, a sock company that now also makes bras and t-shirts, came to the minds of co-founders David Heath and Randy Goldberg when they learned that the number-one most-requested clothing item in homeless shelters was socks. ...
    2. Scrub Daddy. ...
    3. Squatty Potty.
    Jan 16, 2024

    What age group is the Glow Recipe for? ›

    Glow Recipe products are not recommended for kids under 12 due to active ingredients.

    How long does it take to see results from Glow Recipe? ›

    That said, “some people may notice improvement in their skin as early as four weeks after use with vitamin C, with improvement in hyperpigmentation over two to three months,” says Garshick.

    Is there a dupe for Glow Recipe? ›

    Of all of the dupes for this product, Numbuzin's No. 3 Skin Softening Serum is the most liked by our community. Our matching algorithm puts it at an 63% overall match with Glow Recipe's Watermelon Glow Niacinamide Hue Drops Sun Glow Serum!

    Is glow a recipe for older skin? ›

    Glow Recipe's First Product for Mature Skin Plumps and Firms My 40+ Complexion. Unless you're an astronaut, gravity isn't something you really think about until things start sagging and dragging a little—on your face.

    Does Glow Recipe have retinol in it? ›

    However, this Glow Recipe cream is rich and cushiony, using encapsulated retinol, which is slowly released over time to ward off dryness and inflammation while gradually minimizing fine lines and crows feet.

    What is the number one dermatologist recommended brand? ›

    SkinCeuticals, Neutrogena, Cetaphil, Murad, and Dr. Barbara Sturm are some of the top skincare brands that are beloved by dermatologists and customers alike.

    Who is the target audience of the Glow Recipe? ›

    These values have allowed Glow Recipe to build an engaged community of Gen Z and millennial consumers who have embraced the brand's core pillars. Leadership: Sarah Lee, Co-Founder and Co-CEO.

    Which country owns the Glow Recipe? ›

    We combined the next-gen technology, inspired with our heritage, and created Glow Recipe. L'O: Your factory is based in South Korea.

    How did action glow do after Shark Tank? ›

    Immediately following the show's debut, ActionGlow's revenue exploded, doubling the total sales the company earned in 2021 on one night alone. This immediate growth would equate to over $60,000 in sales, according to an interview with the Record Eagle.

    How much money has Glow Recipe made? ›

    Glow Recipe earned $300 million in revenue in 2023, Fortune is the first to report.

    Who owns the Glow Recipe? ›

    Nearly a decade ago, best friends Christine Chang and Sarah Lee braved the Shark Tank with Glow Recipe, a brand simplifying Korean Beauty for everyday Americans.

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